Right talent is the key to boosting productivity of a business. But how do you attract desirable candidates when other employers are winning them over you?
Employer branding is the answer. It’s the marketing of how good of an employer you are and attracts candidates who develop an interest in your company. Modern human resource (HR) use it as a recruitment strategy to bring top talent to the company.
This article explains the importance of employer branding in your recruitment success and shares an employer branding strategy which you can use to bring valuable talent in your company.
What’s employer branding?
Employer branding is the advertising of your company’s culture and values. This means creating and publishing content that clearly states the company’s mission, vision and values. Or it simply could be crafting positive work experience for your existing employees who then naturally share the word in their social circle.
Many companies have created video series or a blog section to communicate their employer brand. The goal is to get the right talent.
Importance of employer branding for recruitment and talent hunt
Employer branding is the most effective way to attract and retain the right candidates. Below are 3 benefits that show why employer branding is important for recruitment success.
- Employer branding helps bring valuable talent for the company. According to a LinkedIn research, candidates are twice as likely to consider a job when the employer brand is strong.Â
- If a company has no employer branding in place, they might lose competitive employees at hands of employers who have effective employer branding.
- Employer branding also helps a company retain the talent. This is because candidates make a conscious choice of joining an employer when they know the company’s values and culture. This creates strong alignment between employee and company values.
How to make an employer branding strategy and market your company to desired job seekers?
There are 4 simple and easy tactics that can successfully lead your employer branding strategy. These are listed as follows:
Keep your employees happy: Happy employees act as marketers who attract the interest of potential job seekers. They generously talk of the benefits their job brings to them which appeals to the listeners. Such an action promotes the employer brand through building a splendid reputation.
A positive word-of-mouth thus communicates company culture and values to the potential candidates and attracts valuable talent.
Tell your story: Storytelling acts as an influential way to connect with your future employees. When you are able to market yourself as someone who brings value to the world, it creates a sense of meaning to the job of your employees.
Create a story around how your organization provides for its customers and what values drive their motivation. In this way, candidates can connect with your cause and develop a desire to work towards it.
Publish employee content: When you publish employee experience, it helps you attract desirable job seekers. This is because hearing from an employee holds credibility and earns trust from candidates.
Use the company’s website, blog, videos and social media posts as content tools.
Participate in a noble cause: Doing volunteer work acts as a powerful way to bring valuable talent to your organization. Such activities inspire candidates to bring a similar change in society. Thus they grab any chance of working for a company that allows them to bring good for humanity.
Final thoughts!
In this era where 3.32 billion people make a living through paid jobs, there’s an unavoidable need for them to know which company serves their needs well. This is an opportunity for companies who can use employer branding to attract the most desirable talent.
As an employer, use the above employer branding tips to refine your recruitment strategy. When done in the right way, employer branding not only increases the productivity of your company but also allows you to thrive in a culture your team loves to work in.
